Inside look at
Heirloom Certification®
Heirloom Certification®
Free Live Webinar
Hosted by: Anna Claire & Allison
simplify your business and gain national credibility
simplify your business, elevate your art, and gain national credibility
We built an entire platform preloaded to launch your heirloom portraits.
1. Training
You’ll follow a guided path with milestone check-ins, image reviews, and expert feedback to help you stay focused and on track. When you commit to the process, we commit to your success.
2. Community
You’re not doing this alone. Gain access to a private network of aligned photographers for ongoing feedback, ideas & encouragement. We grow better together—and this community is proof.
3. Business Hub
Run your business using our prebuilt CRM, Simplified Studio, made just for photographers. From lead tracking and client portals to email funnels and pastel commissions, everything is set up and ready to go.
Speakers
Meet your guides for the Certification journey
Anna Claire
Founder, Born & Raised Studio®
As the founder of Born & Raised and the creator of the national Heirloom Certification®, Anna Claire oversees the vision, standards, and final approval process for each certified photographer. In this webinar, she’ll share the heart behind the certification, how it’s grown, and what it truly takes to earn a spot in the program. You’ll also hear what she looks for during final portfolio reviews—and how the brand supports you after you’re certified.
Allison
Director, Heirloom Academy®
Allison is the day-to-day heartbeat of the program. She’s your go-to coach for milestone check-ins, training walkthroughs, and ongoing support. During this session, she’ll break down exactly what happens inside the 9-week cohort, how photographers move through benchmarks, and what kind of support you can expect every step of the way..
Our Mission
To preserve childhood with timeless, archival portraits - crafted by Heirloom Certified photographers who uphold the highest standards of artistry, service, and legacy.
Got Question?
We've got answers
In your freelancing journey, you likely have many questions and concerns. Our goal is to help you navigate through them, which is why we've compiled answers to the most common questions. Whether you need insights on budgeting, taxes, or financial planning, our comprehensive FAQ section is here for you. If you don’t find your question listed, feel free to ask us—we’re here to assist you!
What are the best budgeting practices for freelancers?
Freelancers should track all income and expenses meticulously. Consider using budgeting apps or spreadsheets to categorize expenses and set financial goals. Aim to save a portion of your income each month to cover lean periods.
How do I handle taxes as a freelancer?
As a freelancer, you are responsible for reporting your income and paying taxes. It's essential to keep detailed records of your earnings and expenses. You may want to consult a tax professional to understand your obligations and maximize deductions.
What should I include in my financial plan?
A comprehensive financial plan for freelancers should include budgeting, savings goals, retirement planning, and an emergency fund. Additionally, consider setting aside money for taxes and investing in professional development.
How can I manage irregular income?
Managing irregular income involves creating a buffer. Set aside a portion of your earnings during high-earning months to cover expenses during leaner times. Building an emergency fund can also provide stability and peace of mind.
What are the advantages of having a separate business account?
Having a separate business account helps streamline your finances by keeping personal and business expenses distinct. This makes it easier to track income, manage cash flow, and prepare for taxes, reducing the risk of financial confusion.